By April Forristall, SeafoodSource assistant editor

20 March, 2011 – In an effort to restore confidence in Gulf of Mexico seafood, the Gulf of Mexico Reef Fish Shareholders’ Alliance at the International Boston Seafood Show on Sunday announced a new seafood brand, Gulf Wild, to help consumers, chefs and retailers identify a responsibly managed, safety-inspected, authentic Gulf seafood. The Shareholders’ Alliance, a Gulf-wide group of IFQ fishermen, requires Gulf Wild participating fishermen to abide by a set of conservation agreements that build and extend on federal regulations. The Shareholders’ Alliance, along with leading ocean conservation and fisheries improvement organizations, hope the program will help grow the market for fresh Gulf seafood. (Read more here.)